Secret campaigns: Psychological drivers of social transmission

Additional Metadata
Keywords	Viral marketing, Secrecy, Social transmission
Thesis Advisor	Akpinar, E., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23218
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Naydenov, D.I. (2013, September 25). Secret campaigns: Psychological drivers of social transmission. Marketing Management. Retrieved from http://hdl.handle.net/2105/23218

Secret campaigns