2011-03-15
Understanding persuasion of shocking ads
Publication
Publication
The impact of conclusion explicitness on the effectiveness of shocking social ads
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Verlegh, P.W.J., Stam, D.A. | |
hdl.handle.net/2105/23219 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Stoyanov, B.S. (2011, March 15). Understanding persuasion of shocking ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/23219
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