Understanding persuasion of shocking ads: The impact of conclusion explicitness on the effectiveness of shocking social ads

Additional Metadata
Keywords	Persuasion, Advertising, Shockvertising, Social advertising, Conclusion explicitness
Thesis Advisor	Verlegh, P.W.J., Stam, D.A.
Persistent URL	hdl.handle.net/2105/23219
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoyanov, B.S. (2011). Understanding persuasion of shocking ads: The impact of conclusion explicitness on the effectiveness of shocking social ads. In Marketing Management.http://hdl.handle.net/2105/23219

Understanding persuasion of shocking ads