Designing a loyalty program in the fastservice sector

Additional Metadata
Keywords	Loyalty programs, Fast service industry/market/sector
Thesis Advisor	Looman, J.L., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23243
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Benders, H.J. (2010). Designing a loyalty program in the fastservice sector. In Marketing Management.http://hdl.handle.net/2105/23243

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