2014-08-29
Surprising the consumer
Publication
Publication
The use of surprise in certification to grab the consumer’s attention
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/23271 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Groen, H.J.C. (2014, August 29). Surprising the consumer. Marketing Management. Retrieved from http://hdl.handle.net/2105/23271
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