Surprising the consumer: The use of surprise in certification to grab the consumer’s attention

Additional Metadata
Keywords	Certification, Surprises, Marketing, Consumer behaviour, Psychology
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groen, H.J.C. (2014). Surprising the consumer: The use of surprise in certification to grab the consumer’s attention. In Marketing Management.http://hdl.handle.net/2105/23271

Surprising the consumer