2013-06-18
Sustainability brand image transfer in sporting events
Publication
Publication
The case of the Olympic Games
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Vries, I. de, Silva Lourenco, C.J. da | |
hdl.handle.net/2105/23277 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Boot, P.A.C. (2013, June 18). Sustainability brand image transfer in sporting events. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/23277
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