Sustainability brand image transfer in sporting events: The case of the Olympic Games

Additional Metadata
Keywords	Sustainability, Brand image transfer, Sponsorship, Olympic Games, Sports events
Thesis Advisor	Vries, I. de, Silva Lourenco, C.J. da
Persistent URL	hdl.handle.net/2105/23277
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boot, P.A.C. (2013). Sustainability brand image transfer in sporting events: The case of the Olympic Games. In Global Business & Sustainability.http://hdl.handle.net/2105/23277

Sustainability brand image transfer in sporting events