Avatar marketing: Investigating the attitude of the players towards product placement in virtual worlds

Additional Metadata
Thesis Advisor	Szymanowski, M., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/23292
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stamos, A. (2010, March 25). Avatar marketing: Investigating the attitude of the players towards product placement in virtual worlds. Marketing Management. Retrieved from http://hdl.handle.net/2105/23292

Avatar marketing