Avatar marketing: Investigating the attitude of the players towards product placement in virtual worlds

Additional Metadata
Thesis Advisor	Szymanowski, M., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/23292
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stamos, A. (2010). Avatar marketing: Investigating the attitude of the players towards product placement in virtual worlds. In Marketing Management.http://hdl.handle.net/2105/23292

Avatar marketing