Paid search advertising: influencing click behavior with ad content

Additional Metadata
Keywords	Sales process, Product categories, Advertising, Consumer behaviour, Elaboration likelihood model (ELM)
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/23294
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zimmerman, M. (2012, September 28). Paid search advertising: influencing click behavior with ad content. Marketing Management. Retrieved from http://hdl.handle.net/2105/23294

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