2011-12-12
The role of logos during incidental consumer brand encounters on brand choice
Publication
Publication
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Bergh, B. van den, Greeven, M.J. | |
hdl.handle.net/2105/23311 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Godvliet, B.M.P. (2011, December 12). The role of logos during incidental consumer brand encounters on brand choice. Marketing Management. Retrieved from http://hdl.handle.net/2105/23311
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