The role of logos during incidental consumer brand encounters on brand choice

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Keywords	Incidental consumer brand encounters, Logo, Exposure, Brand familiarity, Consumer behaviour
Thesis Advisor	Bergh, B. van den, Greeven, M.J.
Persistent URL	hdl.handle.net/2105/23311
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Godvliet, B.M.P. (2011). The role of logos during incidental consumer brand encounters on brand choice. In Marketing Management.http://hdl.handle.net/2105/23311

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