The perceived value of framing price promotions

Additional Metadata
Keywords	Perceived value, Price promotions, Framing, Reference pricing
Thesis Advisor	Bergh, B. van den, Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/23324
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulder, C.M. (2010). The perceived value of framing price promotions. In Marketing Management.http://hdl.handle.net/2105/23324

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