2009-12-15
The role of brands in consumer decision making
Publication
Publication
Fashion versus FMCG : a study to examine the differences in the role of brands between fashion and FMCG
Additional Metadata | |
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Wierenga, B., Bode, B. | |
hdl.handle.net/2105/23336 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Leenders, L.C.T.M. (2009, December 15). The role of brands in consumer decision making. Marketing Management. Retrieved from http://hdl.handle.net/2105/23336
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