The role of brands in consumer decision making: Fashion versus FMCG : a study to examine the differences in the role of brands between fashion and FMCG

Additional Metadata
Thesis Advisor	Wierenga, B., Bode, B.
Persistent URL	hdl.handle.net/2105/23336
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leenders, L.C.T.M. (2009, December 15). The role of brands in consumer decision making: Fashion versus FMCG : a study to examine the differences in the role of brands between fashion and FMCG. Marketing Management. Retrieved from http://hdl.handle.net/2105/23336

The role of brands in consumer decision making