2011-06-29
Competitive interference effects on advertisement recall
Publication
Publication
The moderating effect of spokesperson trustworthiness
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, , , , , | |
Bergh, B. van den, Szymanowska, M. | |
hdl.handle.net/2105/23347 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Giljam, J.C. (2011, June 29). Competitive interference effects on advertisement recall. Marketing Management. Retrieved from http://hdl.handle.net/2105/23347
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