Competitive interference effects on advertisement recall: The moderating effect of spokesperson trustworthiness

Additional Metadata
Keywords	Advertising, Effectiveness, Source credibility, Spokesperson, Trust, Interference
Thesis Advisor	Bergh, B. van den, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/23347
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Giljam, J.C. (2011, June 29). Competitive interference effects on advertisement recall: The moderating effect of spokesperson trustworthiness. Marketing Management. Retrieved from http://hdl.handle.net/2105/23347

Competitive interference effects on advertisement recall