Competitive interference effects on advertisement recall: The moderating effect of spokesperson trustworthiness

Additional Metadata
Keywords	Advertising, Effectiveness, Source credibility, Spokesperson, Trust, Interference
Thesis Advisor	Bergh, B. van den, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/23347
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Giljam, J.C. (2011). Competitive interference effects on advertisement recall: The moderating effect of spokesperson trustworthiness. In Marketing Management.http://hdl.handle.net/2105/23347

Competitive interference effects on advertisement recall