Contemporizing the authentic brand: Adding a new feature by means of causation

Additional Metadata
Keywords	Brand essence, Authenticity, Causation
Thesis Advisor	Rekom, J. van, Levallois, C.
Persistent URL	hdl.handle.net/2105/23381
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verbeek, R.B. (2012, March 20). Contemporizing the authentic brand: Adding a new feature by means of causation. Marketing Management. Retrieved from http://hdl.handle.net/2105/23381

Contemporizing the authentic brand