2012-03-20
Contemporizing the authentic brand
Publication
Publication
Adding a new feature by means of causation
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Rekom, J. van, Levallois, C. | |
hdl.handle.net/2105/23381 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verbeek, R.B. (2012, March 20). Contemporizing the authentic brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/23381
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