Contemporizing the authentic brand: Adding a new feature by means of causation

Additional Metadata
Keywords	Brand essence, Authenticity, Causation
Thesis Advisor	Rekom, J. van, Levallois, C.
Persistent URL	hdl.handle.net/2105/23381
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verbeek, R.B. (2012). Contemporizing the authentic brand: Adding a new feature by means of causation. In Marketing Management.http://hdl.handle.net/2105/23381

Contemporizing the authentic brand