2013-06-26
Emotion appeals in advertising
Publication
Publication
Shame and guilt appeals in marketing
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, , , , | |
Hooge, I.E. de, Ginkel, W.P. van | |
hdl.handle.net/2105/23427 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kharagjitsing, B.B.D. (2013, June 26). Emotion appeals in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23427
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