Emotion appeals in advertising: Shame and guilt appeals in marketing

Additional Metadata
Keywords	Shame, Guilt, Advertising, Emotions, Emotion appeals
Thesis Advisor	Hooge, I.E. de, Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kharagjitsing, B.B.D. (2013, June 26). Emotion appeals in advertising: Shame and guilt appeals in marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/23427

Emotion appeals in advertising