How do consumers differ in their perception of local and global brands?: A qualitative study

Additional Metadata
Keywords	Local brands, Global brands, Consumer perception, Qualitative research
Thesis Advisor	Fuchs, C., Kavadis, N.
Persistent URL	hdl.handle.net/2105/23431
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Collot, D.T. (2013, June 12). How do consumers differ in their perception of local and global brands?: A qualitative study. Marketing Management. Retrieved from http://hdl.handle.net/2105/23431

How do consumers differ in their perception of local and global brands?