2013-06-12
How do consumers differ in their perception of local and global brands?
Publication
Publication
A qualitative study
Additional Metadata | |
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, , , | |
Fuchs, C., Kavadis, N. | |
hdl.handle.net/2105/23431 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Collot, D.T. (2013, June 12). How do consumers differ in their perception of local and global brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23431
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