How do consumers differ in their perception of local and global brands?: A qualitative study

Additional Metadata
Keywords	Local brands, Global brands, Consumer perception, Qualitative research
Thesis Advisor	Fuchs, C., Kavadis, N.
Persistent URL	hdl.handle.net/2105/23431
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Collot, D.T. (2013). How do consumers differ in their perception of local and global brands?: A qualitative study. In Marketing Management.http://hdl.handle.net/2105/23431

How do consumers differ in their perception of local and global brands?