What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences?

Additional Metadata
Keywords	Global brands, Local brands, Marketing, Buyer preferences
Thesis Advisor	Fuchs, C., Fan, Y.
Persistent URL	hdl.handle.net/2105/23435
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bree, J.A.C. van. (2014). What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences?. In Marketing Management.http://hdl.handle.net/2105/23435

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