2014-06-06
What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences?
Publication
Publication
Additional Metadata | |
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, , , | |
Fuchs, C., Fan, Y. | |
hdl.handle.net/2105/23435 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bree, J.A.C. van. (2014, June 6). What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23435
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