2013-09-20
Does advertising information influence the effectiveness of humoristic ads?
Publication
Publication
Or is being funny enough?
Additional Metadata | |
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Raaf, D.I. de, Berens, G.A.J.M. | |
hdl.handle.net/2105/23436 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verhulst, E.C.M. (2013, September 20). Does advertising information influence the effectiveness of humoristic ads?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23436
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