Does advertising information influence the effectiveness of humoristic ads?: Or is being funny enough?

Additional Metadata
Keywords	Advertising, Effectiveness, Humour
Thesis Advisor	Raaf, D.I. de, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23436
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhulst, E.C.M. (2013). Does advertising information influence the effectiveness of humoristic ads?: Or is being funny enough?. In Marketing Management.http://hdl.handle.net/2105/23436

Does advertising information influence the effectiveness of humoristic ads?