Does advertising information influence the effectiveness of humoristic ads?: Or is being funny enough?

Additional Metadata
Keywords	Advertising, Effectiveness, Humour
Thesis Advisor	Raaf, D.I. de, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23436
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhulst, E.C.M. (2013, September 20). Does advertising information influence the effectiveness of humoristic ads?: Or is being funny enough?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23436

Does advertising information influence the effectiveness of humoristic ads?