Business life cycle and Groupon price promotions: Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion?

Additional Metadata
Keywords	Groupon, Lifecycle, Coupons, Profitability, Price promotions
Thesis Advisor	Gelper, S.E.C., Bogenrieder, I.
Persistent URL	hdl.handle.net/2105/23440
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gayadin, A.S. (2015, January 28). Business life cycle and Groupon price promotions: Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23440

Business life cycle and Groupon price promotions