2015-01-28
Business life cycle and Groupon price promotions
Publication
Publication
Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion?
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Gelper, S.E.C., Bogenrieder, I. | |
hdl.handle.net/2105/23440 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gayadin, A.S. (2015, January 28). Business life cycle and Groupon price promotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/23440
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