Business life cycle and Groupon price promotions: Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion?

Additional Metadata
Keywords	Groupon, Lifecycle, Coupons, Profitability, Price promotions
Thesis Advisor	Gelper, S.E.C., Bogenrieder, I.
Persistent URL	hdl.handle.net/2105/23440
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gayadin, A.S. (2015). Business life cycle and Groupon price promotions: Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion?. In Marketing Management.http://hdl.handle.net/2105/23440

Business life cycle and Groupon price promotions