Digital couponing: Can it be successful in the Dutch health & beauty-market?

Additional Metadata
Keywords	Coupons, Netherlands, Technology acceptance model (TAM), Price promotions, Fast moving consumer goods (FMCG), Health and beauty industry/market/sector
Thesis Advisor	Looman, J.L., Akemu, A.O.P.
Persistent URL	hdl.handle.net/2105/23457
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dubbeldam, M.J. (2014, August 31). Digital couponing: Can it be successful in the Dutch health & beauty-market?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23457

Digital couponing