Digital couponing: Can it be successful in the Dutch health & beauty-market?

Additional Metadata
Keywords	Coupons, Netherlands, Technology acceptance model (TAM), Price promotions, Fast moving consumer goods (FMCG), Health and beauty industry/market/sector
Thesis Advisor	Looman, J.L., Akemu, A.O.P.
Persistent URL	hdl.handle.net/2105/23457
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dubbeldam, M.J. (2014). Digital couponing: Can it be successful in the Dutch health & beauty-market?. In Marketing Management.http://hdl.handle.net/2105/23457

Digital couponing