Emotional appeals in advertising: A gender approach to the effects of shame and guilt appeals on consumer purchasing behavior

Additional Metadata
Keywords	Shame, Guilt, Emotion appeals, Advertising, Consumer behavior, Buying behaviour
Thesis Advisor	Hooge, I.E. de, Looman, J.L.
Persistent URL	hdl.handle.net/2105/23459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Benat, R.R. (2014). Emotional appeals in advertising: A gender approach to the effects of shame and guilt appeals on consumer purchasing behavior. In Marketing Management.http://hdl.handle.net/2105/23459

Emotional appeals in advertising