2014-08-21
Emotional appeals in advertising
Publication
Publication
A gender approach to the effects of shame and guilt appeals on consumer purchasing behavior
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, , , , , | |
Hooge, I.E. de, Looman, J.L. | |
hdl.handle.net/2105/23459 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Benat, R.R. (2014, August 21). Emotional appeals in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23459
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