The effect of incidental consumer brand encounters on brand choice in a dynamic environment

Additional Metadata
Keywords	Brand attitude, Consumer behavior, Dynamics, Brand familiarity
Thesis Advisor	Bergh, B. van den, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23460
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ganpat, A.A. (2010, September 10). The effect of incidental consumer brand encounters on brand choice in a dynamic environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/23460

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