The effect of incidental consumer brand encounters on brand choice in a dynamic environment

Additional Metadata
Keywords	Brand attitude, Consumer behavior, Dynamics, Brand familiarity
Thesis Advisor	Bergh, B. van den, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23460
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ganpat, A.A. (2010). The effect of incidental consumer brand encounters on brand choice in a dynamic environment. In Marketing Management.http://hdl.handle.net/2105/23460

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