The underdog-effect: In a private versus public environment

Additional Metadata
Keywords	Product categories, Underdog effect, Brands
Thesis Advisor	Consiglio, I., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23482
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeuwen, C.A.M. van. (2014). The underdog-effect: In a private versus public environment. In Marketing Management.http://hdl.handle.net/2105/23482

The underdog-effect