The underdog-effect: In a private versus public environment

Additional Metadata
Keywords	Product categories, Underdog effect, Brands
Thesis Advisor	Consiglio, I., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23482
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeuwen, C.A.M. van. (2014, August 29). The underdog-effect: In a private versus public environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/23482

The underdog-effect