2014-07-31
Non-profit organizations’ motivations to engage in cause related marketing
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Roza, L., Rekom, J. van | |
| hdl.handle.net/2105/23488 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Hagoort, W.B. (2014). Non-profit organizations’ motivations to engage in cause related marketing. In Global Business & Sustainability.http://hdl.handle.net/2105/23488 |
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