Introducing innovative products: generating positive market value?

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Keywords	New product introduction, Innovation, Crisis, Economic cycle, Firm value, Marketing
Thesis Advisor	Rekom, J. van, Tims, B.
Persistent URL	hdl.handle.net/2105/23505
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Crijnen, D.R.S. (2014). Introducing innovative products: generating positive market value?. In Marketing Management.http://hdl.handle.net/2105/23505

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