Introducing innovative products: generating positive market value?

Additional Metadata
Keywords	New product introduction, Innovation, Crisis, Economic cycle, Firm value, Marketing
Thesis Advisor	Rekom, J. van, Tims, B.
Persistent URL	hdl.handle.net/2105/23505
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Crijnen, D.R.S. (2014, April 17). Introducing innovative products: generating positive market value?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23505

Publication