The use of quality signals: is it a matter of urgency?: The effect of different quality signals on quality perception and purchase intention

Additional Metadata
Keywords	Seals, Certification, Money back warranty, Quality perception, Purchase intention
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23523
Series	Marketing Management
Organisation	Rotterdam School of Management

The use of quality signals: is it a matter of urgency?