2014-08-31
The use of quality signals: is it a matter of urgency?
Publication
Publication
The effect of different quality signals on quality perception and purchase intention
| Additional Metadata | |
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| , , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/23523 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Esveld, M.A. van. (2014, August 31). The use of quality signals: is it a matter of urgency?: The effect of different quality signals on quality perception and purchase intention . Marketing Management. Retrieved from http://hdl.handle.net/2105/23523 |
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