Extending a brand from the service market into the tangible product market

Additional Metadata
Keywords	Brand extensions, Brand image, Innovativeness, Service industry/market/sector
Thesis Advisor	Looman, J.L., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/23529
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hotting, B. (2013). Extending a brand from the service market into the tangible product market. In Marketing Management.http://hdl.handle.net/2105/23529

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