Extending a brand from the service market into the tangible product market

Additional Metadata
Keywords	Brand extensions, Brand image, Innovativeness, Service industry/market/sector
Thesis Advisor	Looman, J.L., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/23529
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hotting, B. (2013, March 28). Extending a brand from the service market into the tangible product market. Marketing Management. Retrieved from http://hdl.handle.net/2105/23529

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