Means losing a brand name also losing the brand?: A study of the importance of a brand’s essence and distinctive features

Additional Metadata
Keywords	Brand essence, Brand names, Distinctiveness
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23556
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schie, N. van. (2013). Means losing a brand name also losing the brand?: A study of the importance of a brand’s essence and distinctive features. In Marketing Management.http://hdl.handle.net/2105/23556

Means losing a brand name also losing the brand?