2013-12-13
Means losing a brand name also losing the brand?
Publication
Publication
A study of the importance of a brand’s essence and distinctive features
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/23556 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schie, N. van. (2013, December 13). Means losing a brand name also losing the brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23556
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