Means losing a brand name also losing the brand?: A study of the importance of a brand’s essence and distinctive features

Additional Metadata
Keywords	Brand essence, Brand names, Distinctiveness
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23556
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schie, N. van. (2013, December 13). Means losing a brand name also losing the brand?: A study of the importance of a brand’s essence and distinctive features. Marketing Management. Retrieved from http://hdl.handle.net/2105/23556

Means losing a brand name also losing the brand?