2012-09-04
Copycat behavior
Publication
Publication
When are brand imitations successful?
Additional Metadata | |
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Klooster, E. van ‘t, Vries, H.J. de | |
hdl.handle.net/2105/23577 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Elberse, E. (2012, September 4). Copycat behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/23577
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