Copycat behavior: When are brand imitations successful?

Additional Metadata
Keywords	Brands, Imitation
Thesis Advisor	Klooster, E. van ‘t, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23577
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elberse, E. (2012, September 4). Copycat behavior: When are brand imitations successful?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23577

Copycat behavior