Copycat behavior: When are brand imitations successful?

Additional Metadata
Keywords	Brands, Imitation
Thesis Advisor	Klooster, E. van ‘t, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23577
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elberse, E. (2012). Copycat behavior: When are brand imitations successful?. In Marketing Management.http://hdl.handle.net/2105/23577

Copycat behavior