2013-03-22
The impact of co-branded new product introductions on firms’ stock returns
Publication
Publication
A quantitative research on how co-branded new product introductions affect firms’ stock returns
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Ataman, M.B., Kavadis, N. | |
hdl.handle.net/2105/23584 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zhou, C. (2013, March 22). The impact of co-branded new product introductions on firms’ stock returns. Marketing Management. Retrieved from http://hdl.handle.net/2105/23584
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