The impact of co-branded new product introductions on firms’ stock returns: A quantitative research on how co-branded new product introductions affect firms’ stock returns

Additional Metadata
Keywords	Co branding, New product introduction, Stock returns
Thesis Advisor	Ataman, M.B., Kavadis, N.
Persistent URL	hdl.handle.net/2105/23584
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhou, C. (2013, March 22). The impact of co-branded new product introductions on firms’ stock returns: A quantitative research on how co-branded new product introductions affect firms’ stock returns. Marketing Management. Retrieved from http://hdl.handle.net/2105/23584

The impact of co-branded new product introductions on firms’ stock returns