The influence of logo size on the perception of brand authenticity in the luxury fashion segment

Additional Metadata
Keywords	Brands, Authenticity, Logo, Luxury goods, Perception
Thesis Advisor	Consiglio, I., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/23636
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kramers, M.L.E. (2013, September 16). The influence of logo size on the perception of brand authenticity in the luxury fashion segment. Marketing Management. Retrieved from http://hdl.handle.net/2105/23636

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