The effect of the brand endorsement branding strategy on consumers’ brand perceptions

Additional Metadata
Keywords	Brand strategy, Endorsement, Brand perception
Thesis Advisor	Consiglio, I., Baaij, M.G.
Persistent URL	hdl.handle.net/2105/23645
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cornelis, A.H. (2013). The effect of the brand endorsement branding strategy on consumers’ brand perceptions. In Marketing Management.http://hdl.handle.net/2105/23645

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