2013-09-16
The effect of the brand endorsement branding strategy on consumers’ brand perceptions
Publication
Publication
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Consiglio, I., Baaij, M.G. | |
hdl.handle.net/2105/23645 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Cornelis, A.H. (2013, September 16). The effect of the brand endorsement branding strategy on consumers’ brand perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/23645
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