Healthy mayonnaise. Too good to be true?: The influence of quality signals on consumer decision making

Additional Metadata
Keywords	Certification, Seals, Health claim, Decision making, Consumer behaviour
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23648
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Twist, J. van. (2013, December 16). Healthy mayonnaise. Too good to be true?: The influence of quality signals on consumer decision making. Marketing Management. Retrieved from http://hdl.handle.net/2105/23648

Healthy mayonnaise. Too good to be true?