Social value orientation on shame and guilt appeals: Emotion appeals in advertising

Additional Metadata
Keywords	Social value orientation, Emotion appels, Shame, Guilt, Emotions
Thesis Advisor	Hooge, I.E. de, Leunissen, J.M.
Persistent URL	hdl.handle.net/2105/23667
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, C.A.M. de. (2013, June 24). Social value orientation on shame and guilt appeals: Emotion appeals in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23667

Social value orientation on shame and guilt appeals