2013-06-24
Social value orientation on shame and guilt appeals
Publication
Publication
Emotion appeals in advertising
Additional Metadata | |
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Hooge, I.E. de, Leunissen, J.M. | |
hdl.handle.net/2105/23667 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jong, C.A.M. de. (2013, June 24). Social value orientation on shame and guilt appeals. Marketing Management. Retrieved from http://hdl.handle.net/2105/23667
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