2014-03-26
Price, seals and health claims: a striking combination?
Publication
Publication
The influence of product signals on perceived conscientiousness, brand trust, perceived quality and purchase intention
| Additional Metadata | |
|---|---|
| , , , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/23673 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Smal, P.J. (2014). Price, seals and health claims: a striking combination?: The influence of product signals on perceived conscientiousness, brand trust, perceived quality and purchase intention. In Marketing Management.http://hdl.handle.net/2105/23673 |
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