2012-09-25
Consuming through children
Publication
Publication
An explanatory study on how children influence their parents’ purchasing decisions
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Brodin, A.K., Klooster, E. van ‘t | |
| hdl.handle.net/2105/23677 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Treutinger, K.S.B. (2012, September 25). Consuming through children: An explanatory study on how children influence their parents’ purchasing decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/23677 |
|