2012-12-14
Beyond the ‘like’
Publication
Publication
Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands
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, , , , | |
Looman, J.L., Vermeer, W.H. | |
hdl.handle.net/2105/23688 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Steekelenburg, B. van. (2012, December 14). Beyond the ‘like’. Marketing Management. Retrieved from http://hdl.handle.net/2105/23688
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