Beyond the ‘like’: Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands

Additional Metadata
Keywords	Facebook, Evaluation, Perceived quality, Social networks, Measurements
Thesis Advisor	Looman, J.L., Vermeer, W.H.
Persistent URL	hdl.handle.net/2105/23688
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steekelenburg, B. van. (2012, December 14). Beyond the ‘like’: Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/23688

Beyond the ‘like’