Consumer preferences at the bottom of the pyramid: A choice-based conjoint approach

Additional Metadata
Keywords	Bottom of the pyramid, Choice based conjoint analysis, Buyer preferences, Decision making
Thesis Advisor	Looman, J.L., Giurge, L.M.
Persistent URL	hdl.handle.net/2105/23703
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ende, B. van den. (2015). Consumer preferences at the bottom of the pyramid: A choice-based conjoint approach. In Marketing Management.http://hdl.handle.net/2105/23703

Consumer preferences at the bottom of the pyramid