Consumer preferences at the bottom of the pyramid: A choice-based conjoint approach

Additional Metadata
Keywords	Bottom of the pyramid, Choice based conjoint analysis, Buyer preferences, Decision making
Thesis Advisor	Looman, J.L., Giurge, L.M.
Persistent URL	hdl.handle.net/2105/23703
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ende, B. van den. (2015, January 28). Consumer preferences at the bottom of the pyramid: A choice-based conjoint approach. Marketing Management. Retrieved from http://hdl.handle.net/2105/23703

Consumer preferences at the bottom of the pyramid