The impact of ethnic spokespersons in advertisement on second generation Asians and Westerners

Additional Metadata
Keywords	Advertising, Spokesperson, Ethnic minorities, Targets
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/23705
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, C.Z.N. (2014, August 29). The impact of ethnic spokespersons in advertisement on second generation Asians and Westerners. Marketing Management. Retrieved from http://hdl.handle.net/2105/23705

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