The perfect partner: To enhance the evaluation of a brand alliance

Additional Metadata
Keywords	Brand alliances, Co branding, Congruence
Thesis Advisor	Rekom, J. van, Burmeister, K.
Persistent URL	hdl.handle.net/2105/23724
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ly, E. (2012, September 18). The perfect partner: To enhance the evaluation of a brand alliance. Marketing Management. Retrieved from http://hdl.handle.net/2105/23724

The perfect partner