The use of endorsement and language in an advertisement: What is an effective combination of these two to influence consumers’ behavior?

Additional Metadata
Keywords	Endorsement, Endorsers, Language, Advertising
Thesis Advisor	Looman, J.L., Tierean, S.H.
Persistent URL	hdl.handle.net/2105/23730
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, P.P. (2014, August 31). The use of endorsement and language in an advertisement: What is an effective combination of these two to influence consumers’ behavior?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23730

The use of endorsement and language in an advertisement