2014-08-31
The use of endorsement and language in an advertisement
Publication
Publication
What is an effective combination of these two to influence consumers’ behavior?
Additional Metadata | |
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Looman, J.L., Tierean, S.H. | |
hdl.handle.net/2105/23730 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Tang, P.P. (2014, August 31). The use of endorsement and language in an advertisement. Marketing Management. Retrieved from http://hdl.handle.net/2105/23730
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