Mobile consumers and mobile applications: Using mobile applications for brand engagement

Additional Metadata
Keywords	Mobile applications, Brands, Engagement
Thesis Advisor	Ataman, M.B., Dittrich, K.
Persistent URL	hdl.handle.net/2105/23736
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vromen, J. (2013). Mobile consumers and mobile applications: Using mobile applications for brand engagement. In Marketing Management.http://hdl.handle.net/2105/23736

Mobile consumers and mobile applications