2013-03-21
Mobile consumers and mobile applications
Publication
Publication
Using mobile applications for brand engagement
Additional Metadata | |
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Ataman, M.B., Dittrich, K. | |
hdl.handle.net/2105/23736 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vromen, J. (2013, March 21). Mobile consumers and mobile applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/23736
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