Mobile consumers and mobile applications: Using mobile applications for brand engagement

Additional Metadata
Keywords	Mobile applications, Brands, Engagement
Thesis Advisor	Ataman, M.B., Dittrich, K.
Persistent URL	hdl.handle.net/2105/23736
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vromen, J. (2013, March 21). Mobile consumers and mobile applications: Using mobile applications for brand engagement. Marketing Management. Retrieved from http://hdl.handle.net/2105/23736

Mobile consumers and mobile applications