Market the myth: Manage meaning

Additional Metadata
Keywords	Brand essence, Discourse, Culture, Myths
Thesis Advisor	Rekom, J. van, Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/23745
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voorendonk, J.R. (2014, August 29). Market the myth: Manage meaning. Marketing Management. Retrieved from http://hdl.handle.net/2105/23745

Market the myth