Signaling quality to consumers: worthwhile or waste of time?

Additional Metadata
Keywords	Purchase intention, Certification, Benefit claims, Money back warranty
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/23761
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wesselman, M.J.L. (2012, September 6). Signaling quality to consumers: worthwhile or waste of time?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23761

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