Optimizing the synergy between paid- and organic results in Google: How content overlap can influence total clicks

Additional Metadata
Keywords	Google, Synergy, Search engines, Results control, Content overlap
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/23763
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruin, M. de. (2013, September 19). Optimizing the synergy between paid- and organic results in Google: How content overlap can influence total clicks. Marketing Management. Retrieved from http://hdl.handle.net/2105/23763

Optimizing the synergy between paid- and organic results in Google