2013-09-25
Which price works best with a certification seal?
Publication
Publication
What is the effect of price on the relation between a certification seal, the product attitude and purchase intention?
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/23775 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zuidgeest, R.G.A. (2013, September 25). Which price works best with a certification seal?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23775
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