2013-09-25
Which price works best with a certification seal?
Publication
Publication
What is the effect of price on the relation between a certification seal, the product attitude and purchase intention?
| Additional Metadata | |
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| , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/23775 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Zuidgeest, R.G.A. (2013, September 25). Which price works best with a certification seal?: What is the effect of price on the relation between a certification seal, the product attitude and purchase intention?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23775 |
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