2012-06-28
Best-practice labeling
Publication
Publication
What sustainable labeling strategies best depict consumer preferences and increase the probability of purchase?
Additional Metadata | |
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, , , , , | |
Looman, J.L., Vries, I. de | |
hdl.handle.net/2105/23777 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boer, M. de. (2012, June 28). Best-practice labeling. Marketing Management. Retrieved from http://hdl.handle.net/2105/23777
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