Best-practice labeling: What sustainable labeling strategies best depict consumer preferences and increase the probability of purchase?

Additional Metadata
Keywords	Marketing, Labels, Sustainability labels, Purchasing, Consumers, Preference
Thesis Advisor	Looman, J.L., Vries, I. de
Persistent URL	hdl.handle.net/2105/23777
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, M. de. (2012). Best-practice labeling: What sustainable labeling strategies best depict consumer preferences and increase the probability of purchase?. In Marketing Management.http://hdl.handle.net/2105/23777

Best-practice labeling