Augmented virality: How augmented reality enhances ad exposure

Additional Metadata
Keywords	Advertising, Viral marketing, Augmented reality
Thesis Advisor	Gelper, S.E.C., Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/23801
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boedjawan, R.K. (2014, August 7). Augmented virality: How augmented reality enhances ad exposure. Marketing Management. Retrieved from http://hdl.handle.net/2105/23801

Augmented virality