The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices

Additional Metadata
Keywords	Prices, Consumer behaviour, Colours, Font types, Labels / tags
Thesis Advisor	Silva Lourenco, C.J. da, Agatz, N.A.H.
Persistent URL	hdl.handle.net/2105/23821
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roozendaal, J.R.W. (2012). The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices. In Marketing Management.http://hdl.handle.net/2105/23821

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