2012-09-21
The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices
Publication
Publication
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Silva Lourenco, C.J. da, Agatz, N.A.H. | |
hdl.handle.net/2105/23821 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Roozendaal, J.R.W. (2012, September 21). The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices. Marketing Management. Retrieved from http://hdl.handle.net/2105/23821
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